Marketing a Pioneering Enterprise Technology Solution
ImageWare is an innovator in multi-modal biometric authentication. We co-led the launch of several enterprise solutions that would uniformly secure all endpoints, ensure accountability via central policy management and allow single enrollment across the Microsoft ecosystem. We worked closely with the executive team guiding research, brand marketing strategy, product nomenclature, a comprehensive Gartner e-newsletter and production of a video and C-suite sales presentation. We wrote and art directed product data sheets and website.
From this, ImageWare acquired multiple enterprise clients, a 5-year agreement with Avatier, expanded partnership with Fujitsu and MS Windows Server certification.