We helped Gelson’s develop the new brand marketing look, updated logo, style guide, e-commerce website & digital marketing. A global private investment firm acquired Gelson’s in a cash transaction for $394M. They have opened several new stores throughout Southern California.

Gelson’s is a premier supermarket chain with superior products, unmatched wine & liquor selection and service. Management wished to rebrand the company, add e-commerce and update its marketing to a younger consumer while maintaining its loyal older demographic.

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Services Utilized

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