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Retaining Loyal Customers While Winning New Ones

We helped Gelson’s develop the new brand marketing look, updated logo, style guide, responsive e-commerce website & digital marketing. A global private investment firm acquired Gelson’s in a cash transaction for $394M and they have opened several new stores throughout Southern California.

Gelson’s is a premier supermarket chain with superior products, unmatched wine & liquor selection and service. Management wished to rebrand the company, add e-commerce and update its marketing to a younger consumer while maintaining its loyal older demographic.

gelsons.com

 

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Image if Gelson's storefront
Homepage developed for Gelson's on a desktop computer, featuring a image of new Mission Viejo storefront
Catering webpage developed for Gelson's website show on a tablet computer
Homepage developed for Gelson's on a mobile phone, featuring a image of new Mission Viejo storefront
E-commerce website for Gelson's Gift Baskets webpage
E-commerce website for Gelson's Shopping Basket
E-commerce website for Gelson's form for Recipient Information
Gelson's HTML email featuring in-store specials
Gelson's Style Guide cover and inside spread featuring logo development and approved image style
Gelson's Retail direct mailer flyer featuring in-store specials
Gelson's Retail direct mailer flyer featuring in-store specials