Retaining Loyal Customers While Winning New Ones
We helped Gelson’s develop the new brand marketing look, updated logo, style guide, responsive e-commerce website & digital marketing. A global private investment firm acquired Gelson’s in a cash transaction for $394M and they have opened several new stores throughout Southern California.
Gelson’s is a premier supermarket chain with superior products, unmatched wine & liquor selection and service. Management wished to rebrand the company, add e-commerce and update its marketing to a younger consumer while maintaining its loyal older demographic.