A 100-year-old Bank Brand Transforms
F&M Bank has provided financial services to individuals, families and businesses since 1916.
F&M Bank is a full service community bank, locally owned and operated in Lodi, California with 25 branches throughout California. The bank’s brand and website needed updating and competitive differentiation.
We redeveloped the bank’s corporate identity, brand positioning and messaging, ad campaign and tactical strategy. Then we aligned the new brand and their ad campaign with their customer’s financial goals and personal lifestyles.
F&M saw a significant increase new account and loan activity, customer retention and lead conversions.