Healthcare Marketing in the Fight Against Cancer

Developing an integrated branding and marketing strategy in the fight against cancer requires emotional connections. Success is built on sharing powerful stories of the personal experiences patients, physicians and caretakers go through. Then delivering those experiences through the right channels, to the right people at the right time.

Biomedical firm Cynvenio, a challenger brand in the healthcare industry, asked us for strategic guidance to launch ClearID. The first test able to improve cancer detection and monitoring via a single blood draw. Our response was to embrace the attributes of comfort and confidence by being the first to market a genomic test as a consumer product. All paths to ClearID — physical and digital — focused on the outcomes in clear, confident language.

 

Awards Received

AAF, Graphis, Creativity International Awards, Aster Awards, SIA Awards, Summit International Awards logos

Services

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ClearID website home page shown on multiple devices
ClearID Website Advantages Page Shown in Browser Window
ClearID Website Physicians Page Shown in Browser Window
ClearID Website Tests Page Shown on a Tablet Computer
ClearID Trade Show Booth Wall image
ClearID Brochure Image
ClearID Ad Campaign
ClearID Ad Campaign
ClearID Ad Campaign
ClearID Ad Campaign
ClearID Ad Campaign
ClearID Ad Campaign