Biomedical firm Cynvenio asked us for strategic guidance to launch ClearID, the first test able to improve cancer detection and monitoring via a single blood draw.

Our response was to embrace the attributes of ease and confidence by being the first to market a genomic test as a consumer product

All paths to ClearID — physical and digital — focused on the patient experience in clear, confident language. Experiential content and digital communities were also prized over advertising.

American Advertising Federation | BRONZE

Astor Awards | GOLD

Creativity International | BRONZE

Graphis Awards | MERIT

SIAA Awards | GOLD

SIAA Awards | BRONZE

Summit International Awards | GOLD