Cross-Cultural Marketing Opens New Accounts

This bank was first to service the growing Chinese-American community in Southern California. Its network extends from the West Coast to the Eastern Seaboard.

Management saw efforts to convert new customers during Chinese New Year falling flat and wanted to expand their acquisition strategy to reach Hispanic customers.

Our fully translated digital strategy, broadcast advertising campaign focused on the emotional benefits of banking with a financial institution that understood the social nuances of its culturally diverse customer base.