Launching a New Medical Device Brand to Providers and Consumers

In launching this new medical wearable device, brand messaging and marketing was critical in providing physicians with a new business opportunity and medical treatment, while providing patients a new way to improve their quality of life. To achieve those results, we developed, designed and produced marketing and sales collateral for a professional medical kit with patient brochures and counter cards for medical offices, a digital product presentation and infographic workflow diagram.

Cala Health is a bioelectronic medical brand developing transformational wearable neuromodulation therapies. A new way of merging neuroscience and technology to deliver individualized peripheral nerve stimulation. The first indication for Cala Health’s wearable therapy, Cala Trio™, is essential tremors, a disease characterized by severe hand tremors. More elements can be seen here: calatrio.com.

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Image of Cala Trio Patient Brochure Closed
Image of Cala Trio Patient Brochure Open
Image of Cala Trio physician brochure for wearable bioelectronic medical technology
Image of interior spread from Cala Trio physician brochure for wearable to treat essential tremor
Image of Cala Trio physician brochure interior spread
Image of point of sale counter card for Cala Trio physician's office
counter card
Cala Trio Healthcare sales and marketing folder