Emotive Marketing Wins New Customers
Firstly, the auto group’s brand platform was elevated in review of every marketing and sales channel. Secondly, new strategic positioning was aimed at those who enjoy BMW’s reliability and power. Thirdly, the new platform and positioning were put to use creating exciting events, branded video content and eye-catching out-of-home advertising. An upgraded brand guide, digital marketing and luxury blog were also produced.
This auto group is now known for going beyond the traditional dealership model to provide a more involving ownership journey. This new approach fueled the auto group’s reputation in parallel along with their fine brands. indiGO Auto Group continues to open new dealerships across multiple US markets.