Digital Marketing Success for Cybersecurity Solutions
We developed the Bitdefender’s business-to-business and consumer digital marketing campaigns. The business-to-business campaigns introduced new, advanced smart security solutions. The consumer campaign introduced the updated Bitdefender BOX 2. The goal was to increase customer acquisition and retention and optimize the US website.
The campaign injected an emotionally directed messaging approach. This approach continues yielding significant increases in customer acquisition and retention for business, enterprise and consumer market segments.
Bitdefender is a global leader in cybersecurity. Bitdefender protects over 500 million systems with security solutions for home, small to medium businesses, service providers and enterprise partners. The company’s cybersecurity solutions provide protection for PCs, Macs, mobile devices, smart homes and from endpoint to network to cloud.