David Slays Goliath in the Medical Arena
Bionime manufactures blood glucose monitoring devices for diabetics. Drug stores overflowed with devices uniformly of mediocre quality and little difference between them.
Our B2B & B2C campaign keyed on Bionime’s devices being recognized by the FDA as “the most accurate devices publicly available.”
Bionime exceeded their sales goals by 300%, enjoying a meteoric rise from virtually unknown outsider to one of the fastest-growing new blood glucose monitoring brands in America.