American State Bank

New Accounts Pay Off for Community Bank

American State Bank is a 100-year-old, full-service network of community banks located in Texas. We produced the bank’s brand guide, digital marketing, new responsive website and broadcast media campaign to help deliver online customers to open new accounts.

Within the first three weeks of campaign launch, the bank experienced a 35% increase in website activity. The financial firm opened three new branches during a down period in the economy.

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