Making the Most of Emotion

Even if you are America’s most recognized non-profit, staying on top and bringing in funding requires constant reinvention.

We were tasked with developing a fresh strategic plan and more emotionally compelling corporate sponsor presentation for the Society’s most distinguished fundraising events.

By also developing a new fundraising concept Giants of Science, a traditional gala transformed into an emotionally-riveting awards event starring Nobel Laureate scientists and featuring top innovations in cancer research.