Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

Personal 3D Holograms Are Coming

Personal 3D Holograms Are Coming

Imagine playing a version of Minecraft or Fortnite that literally extends off of your phone. Or watching a best friend or child appear as a hologram above your phone. Or working in an open source platform that enables anyone to create, watch and interact in 3D.

An Offer of Help.

An Offer of Help.

Given the current challenges affecting all of our businesses and families, I would like to offer help and support. Our Southern California-based agency, Sagon-Phior, is still operating with a full staff of remote web developers, marketing and PR strategists, researchers, writers and designers. Should you or anyone you know require marketing, web, digital or PR assistance, […]

Tips for Keeping Your Virtual Team Effective and Emotionally Connected

Tips for Keeping Your Virtual Team Effective and Emotionally Connected

With the advent of COVID-19 and need for social distancing, how you work with your team can be a big change for you and your company. Yet for some, it may feel no different from how the organization currently operates. Success is often dictated by how experienced you are in conducting virtual meetings. As a brand marketing […]

Top Must-dos Now for Brand Building

Top Must-dos Now for Brand Building

Brands today face major challenges. Most brand gurus will tell you the importance of building brand awareness and loyalty. But how do you do that and where do you start? What are the key factors that matter right now for a brand?

How Good is Your Innovation Story?

How Good is Your Innovation Story?

For some time now, “innovation” has been a buzz word that transcends almost every industry, with start-ups and giants alike vying for the next big breakthrough idea. Yet when it comes to rising above the hype and noise, the majority of brands, products and services fall flat on deaf ears to the indifference of saturated […]

Congratulations on David Slapping Goliath.

Congratulations on David Slapping Goliath.

For many years, the North American market share of the architectural software industry has been dominated by Autodesk, the largest software brand. GRAPHISOFT, a dominant player in Europe but a true challenger brand in the US, was looking for new and unexpected ways to disrupt this very competitive software market. Together with the GRAPHISOFT North […]