As marketers, we’ve seen many businesses fail from not recognizing the need for a serious rebranding or organizational and cultural revamping. Often, they are not taking advantage of tools that competitors may be already using.
About 95% of brain activity happens subconsciously. Decision-making, memory retention, learning and sensory observation—all are processes that crucially matter to marketers—and that can be measured by testing and neuromarketing technologies.
Decades of working with companies and organizations in just about every industry can give one a rich perspective on the characteristics and qualities of true market leaders. Often, they hold the largest market share in a particular industry or industry segment.
Right now, we are all hacking new ways to live and work. We are sharpening our sensitivities to immediate response mode, listening better than ever and witnessing global behavior changes at a rate never experienced before.
The rate of change recently has been profound. We’ve experienced our businesses, social relationships, communication, education, family, commerce, healthcare, transportation, government, and more all changing.
Imagine playing a version of Minecraft or Fortnite that literally extends off of your phone. Or watching a best friend or child appear as a hologram above your phone. Or working in an open source platform that enables anyone to create, watch and interact in 3D.