Google announced in late 2011 that they would be implementing two changes to their business model and to the functionality of their search engine. First, they are consolidating user information and activity across multiple applications, including YouTube, GMail, Google Search, and Google+. Second, they are going to use this information to tailor search results in their search engine to individual users.
We have clients in a variety of fields, from cruise-lines, to non-profits, technology products, banks, beverage companies and many more. Regardless of the industry, Search Engine Optimization is crucial to the success of their products or services.
In the past, if we needed to find a Sushi Restaurant for dinner, we would look it up in the Yellow Pages. Those days are far-gone. Now, we just type “Sushi” into our Google Search and 10 sushi restaurants in your area pop up instantly with reviews, directions, phone numbers and menu. This is why SEO is so critical for any business. “If Google can’t find you, neither will anyone else.”
We are often engaged to develop innovative and meaningful new names for companies, services and products. This process can be enjoyable, however it also takes strategic thinking and a lot of time. Here are some helpful tips to developing an innovative and memorable name.