Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

MarketMe Suite: The Nimbus 2000 Of Mobile Social Marketing Platforms

MarketMe Suite: The Nimbus 2000 Of Mobile Social Marketing Platforms

Heard of it? It’s becoming more and more commonplace, used by now over 25,000 companies all over the world. Like its well-known precedents HootSuite and Tweet Deck, it allows you to conserve time and energy by posting to multiple or all social media platforms at once and to schedule posts in advance. However, MarketMe Suite is exciting in that it includes features that give you unprecedented control.

Can You Guess What The #1 Most Addictive Sound Is?

Can You Guess What The #1 Most Addictive Sound Is?

It’s the sound of a giggling baby! Although it’s important to note, it’s not just any giggling baby; it’s the right giggling baby. Specific nuances in sound matter. Take, for instance, the struggles of a Philippines coffee company to sell their products in the rainy season. Their marketing depicted whole families sitting inside together, sipping coffee as the winter rain poured outside.

How To Utilize Instagram For Your Brand

How To Utilize Instagram For Your Brand

In March, Instagram announced that they had surpassed 27 million registered users. That number is incredibly high considering the app was only available on iPhones. Instagram just recently launched on Android, and the app was downloaded over a million times in the first day.



Instagram allows users to add filters, share beautiful photos, comment, like, hashtag, @reply, see popular pictures and follow friends, celebrities and brands. Instagram feels intimate as users are now getting a glimpse into someone’s life.

Using Cooler Colors To Connect With Your Audience

Using Cooler Colors To Connect With Your Audience

In order to connect with an audience, understanding how people perceive and respond to certain colors is important. The colors you choose to brand your company, product or service can greatly impact success. The color palette should be consistent throughout all brand elements such as the logo, packaging, digital environment and all marketing materials.

Marketing To Women: 30 Stats To Know

Marketing To Women: 30 Stats To Know

The first step to building a successful campaign is to know and understand your audience. Did you know that 91% of women say that advertisers don’t understand them?

Our research partner, Carol Simas at Pinpoint Sage, provided us with some key insights about marketing to women. These facts may prove to be very useful when strategizing for an upcoming campaign.

5 Tweeting Tips

5 Tweeting Tips

“Tweet”, use to be a noise birds made. Now that Twitter is a social media network with almost 500 million users, “tweet” has a whole new meaning.

Many companies are still finding it difficult to master the art of tweeting. Although every company is different, we have created some rules to help you connect and engage with your audience on this social media platform.