Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

Make Room For Gen-Z

Make Room For Gen-Z

Generation Z—the truly digital age. Members of Gen Z are often too young to remember events like 9/11, yet have spent their cultivating years in what has been a trying recession.

Keys To Successful Emotional Marketing*

Keys To Successful Emotional Marketing*

The way people think about a brand does not make them act. The way they feel about a brand does. Especially the way a brand makes them feel about themselves. Does it make them feel more appealing, secure or empowered? These are the questions to ask before any new creative challenge.

The 4 Biggest Marketing Mistakes Technology Companies Make

The 4 Biggest Marketing Mistakes Technology Companies Make

Mistake #1: The CEO, COO, CTO, Sales VP, Public Relations Co. and Product Technologists think that they are Marketers.

It is very important to have these people involved in the planning and content development process, but they should not be directing, creating, refining or deciding upon final content for the website, advertising, brochures, data sheets, business presentations, etc.

What’s The Digital Age?

What’s The Digital Age?

Well, it turns out we’re living in it. Right now.

Remember all those articles published around the turn of the century? Everyone was unsure how we’d refer to the 2000s, what with how the 1990s were so easily labeled the “nineties” and the 1980s the “eighties.” You get the idea.

5 Tips On How To Market A Mobile App

5 Tips On How To Market A Mobile App

No amount of marketing will help if it not something people need. It doesn’t have to be an extension of your website or of interest to only current customers. Be creative and develop something useful that the general public will be attracted to and something that makes sense for you to put your brand on.

What You Should Know About Copyrights

What You Should Know About Copyrights

How do you know if an image is copyrighted? Always assume it is, in every case. The minute an artist creates an image, a writer creates a story, a musician develops a new song, then they own the copyright.