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Posts for Emotion Marketing

How Good is Your Innovation Story?

How Good is Your Innovation Story?

For some time now, “innovation” has been a buzz word that transcends almost every industry, with start-ups and giants alike vying for the next big breakthrough idea. Yet when it comes to rising above the hype and noise, the majority of brands, products and services fall flat on deaf ears to the indifference of saturated […]

The Entertainment Industry’s Golden Rule

The Entertainment Industry’s Golden Rule

My business partner, Rio Phior, and I spent decades working in the entertainment industry, producing hundreds of the most memorable and iconic marketing campaigns for many blockbuster films, including Ghostbusters, Empire Strikes Back, Raiders of the Lost Ark, Schindler’s List, Dances with Wolves, Ferris Bueller’s Day Off, The Big Lebowski, and Home Alone, just to name a few.

Reflecting on the Psycho-Social Overtones of Muffin Tops, Green M&Ms & Brownie Edges

Reflecting on the Psycho-Social Overtones of Muffin Tops, Green M&Ms & Brownie Edges

Are you a brownie edge lover, or does a brownie from the middle of pan taste better? Do you feel special when you get the rare double peanut M&M or are you happier picking out and eating only one-color?

Connecting Emotion to the Healthcare Space

Connecting Emotion to the Healthcare Space

Relationships mean everything in healthcare and emotions are key to creating these connections. This is precisely why healthcare companies must go beyond…

Emotional Connections & Financial Outcomes

Emotional Connections & Financial Outcomes

Combining emotional marketing strategies with big data analytics and predictive models brings clarity, discipline, and rigor to companies’ long-held desire to…

What the implications of Emotional Marketing are to businesses and brands.

What the implications of Emotional Marketing are to businesses and brands.

Emotional Marketing: 1. Creates stronger memorable connections with customers. 2. Generates purchase consideration…

The Emotional Marketing Process

The Emotional Marketing Process

There are 7 essential steps to the Emotional Marketing process: 1.  Insights: How well do you know your customers? Identify the primary feelings…

The Science of How Emotions Drive Decisions

The Science of How Emotions Drive Decisions

We know Emotions give meaning to events and have a significant impact on the decision making process. Our brains are wired to…

What is Emotional Marketing & Why is it important?

What is Emotional Marketing & Why is it important?

Working in the marketing department of a major Hollywood movie studio during the 1980’s was incredibly fun, ridiculously stressful and…

Emotional Intelligence: Improve Your Chances Of Success

Emotional Intelligence: Improve Your Chances Of Success

People’s probable levels of success are often judged by which college they attended, how high their SAT score was, and what “Sex In The City character are you” result they got from taking a Facebook quiz.

Keys To Successful Emotional Marketing (TM)*

Keys To Successful Emotional Marketing (TM)*

The way people think about a brand does not make them act. The way they feel about a brand does. Especially the way a brand makes them feel about themselves. Does it make them feel more appealing, secure or empowered? These are the questions to ask before any new creative challenge.

Can You Guess What The #1 Most Addictive Sound Is?

Can You Guess What The #1 Most Addictive Sound Is?

It’s the sound of a giggling baby! Although it’s important to note, it’s not just any giggling baby; it’s the right giggling baby. Specific nuances in sound matter. Take, for instance, the struggles of a Philippines coffee company to sell their products in the rainy season. Their marketing depicted whole families sitting inside together, sipping coffee as the winter rain poured outside.

Using Cooler Colors To Connect With Your Audience

Using Cooler Colors To Connect With Your Audience

In order to connect with an audience, understanding how people perceive and respond to certain colors is important. The colors you choose to brand your company, product or service can greatly impact success. The color palette should be consistent throughout all brand elements such as the logo, packaging, digital environment and all marketing materials.

Marketing To Women: 30 Stats To Know

Marketing To Women: 30 Stats To Know

The first step to building a successful campaign is to know and understand your audience. Did you know that 91% of women say that advertisers don’t understand them?

Our research partner, Carol Simas at Pinpoint Sage, provided us with some key insights about marketing to women. These facts may prove to be very useful when strategizing for an upcoming campaign.

Emotionally Conncecting With Affluent Audiences

Emotionally Conncecting With Affluent Audiences

In order to connect with affluent audiences in an emotionally compelling way, it is crucial to understand what interests them and what the most effective media channels are, then determine key factors for encouraging engagement and trial.