Marketing Capabilities

The marketing landscape has changed dramatically. Consumers demand more choice, better service and customization.

New technologies analyze the wants, needs and desires of the marketplace and the personal preferences and behavior of customers.

Integrating a brand successfully into this environment requires a full spectrum of support, since one marketing formula rarely works for all.

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Strategy

  • Strategic Planning
  • Competitive Analysis
  • Positioning Strategies
  • Brand Architecture
  • Research: Quant./Qual./Secondary
  • Multicultural Marketing
  • Inbound Marketing
  • Demand Generation
  • Lead Nurturing
  • Predictive Modeling
  • Persuasion Marketing
  • Responsive Customer Satisfaction Studies
  • Message/Creative Testing
  • Empathic/sentiment modeling

 

Creative

  • Branding
  • Campaign Development
  • Messaging Development
  • Brand Identity
  • Branded Content Creation
  • Broadcast and Video Production
  • Packaging Development
  • Naming Development
  • Event/Promotion Development

 

Digital

  • Website Development
  • eCommerce
  • Analytics
  • User Experience
  • Customer Journey Mapping
  • Customer Acquisition/Retention
  • SEO
  • Marketing Automation
  • Digital Marketing
  • Email Marketing
  • Targeting and Retargeting
  • Mobile Strategy
  • App Development
  • Data Science
  • Website Maintenance

 

Social

  • Social Media
  • Influencer Marketing
  • Social Activation
  • Social Content Development
  • Community Management
  • Cause Marketing
  • Public Relations
  • Social Analytics and Insights
  • Paid Social
  • Blogging

 

Media

  • Media Research
  • Media Planning
  • Media Buying
  • Retargeting
  • Programmatic
  • Digital Media
  • Analytics, Research and Insights
  • Interactive Content Marketing
  • Mobile Marketing
  • Out of home
  • Affiliate marketing
  • Print media
  • Direct response