Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

ARCHIVES

Recognizing Achievement

Recognizing Achievement

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

We have always prided ourselves on our single most important goal and achievement:

Creating ideas that bring real, tangible value to our client’s business.

 

Our agency has been winning a lot of marketing effectiveness and creative awards this year, which definitely makes us feel good. What makes us feel even better is watching our strategies and ideas drive real revenue for our clients.

The singular reason for any marketing firm or agency to achieve recognition for the work they do on behalf of their client can only happen with close collaboration and a willingness for everyone to explore ideas objectively and enthusiastically without ego.

 

Case in point: Since January, Sagon-Phior has won four international awards for the website and brand relaunch for GuidedChoice, a pioneer and leader in retirement planning. Without the close collaboration with their executive team, recognition of the following marketing awards would have never become reality:

• Summit International Awards: GOLD – Brand Development

• Service Industry Advertising Awards: GOLD – Website Development

• Service Industry Advertising Awards: SILVER – Advertising

• Astor Awards: GOLD –Website Development

Thank you GuidedChoice – Sherrie E. Grabot. Founder/CEO, Louis Van Zijl. COO, Tracy Julian, VP, Marketing, Jerry Yen VP, Strategic Partnerships and Deidre Meyers. Their experience, input and insights around their business and industry was invaluable, and their endless contributions of leadership, ideas and support were most appreciated.

From our agency, thank you Len Dickter for your strategic insights and laser focused messaging, Bill Fate and Russ Coon for your remarkable creativity, engineering and programming skills around the website and animation, and Chris Yun for your calm, stress-free, project management expertise. Everyone’s contributions helped define the right Emotion Marketing strategy and ideas that helped relaunch this 25 year-old legacy brand in the financial planning industry through inspiring feelings of choice and confidence.

Recognizing achievement is not about winning awards. The true measure of achievement is working with others to create ideas that build business.