Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

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Emotional Connections & Financial Outcomes

Emotional Connections & Financial Outcomes

Combining emotional marketing strategies with big data analytics and predictive models brings clarity, discipline, and rigor to companies’ long-held desire to…

Technology’s Impact on Healthcare

Technology’s Impact on Healthcare

Last year, many consumers had a first video consult, were prescribed a health app and used their smart devices as diagnostic tools. This impacts how health care…

Building Business with Snapchat

Building Business with Snapchat

Are you interested in ways of creating better connections with customers and boosting your brand presence? Here are ways to do it…

What the implications of Emotional Marketing are to businesses and brands.

What the implications of Emotional Marketing are to businesses and brands.

Emotional Marketing: 1. Creates stronger memorable connections with customers. 2. Generates purchase consideration…

The Emotional Marketing Process

The Emotional Marketing Process

There are 7 essential steps to the Emotional Marketing process: 1.  Insights: How well do you know your customers? Identify the primary feelings…

The Purchase Consideration Process

The Purchase Consideration Process

In researching the feelings a typical consumer and business buyer goes though when given the choice amongst different products or services, we have identified…