Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

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5 Tweeting Tips

5 Tweeting Tips

“Tweet”, use to be a noise birds made. Now that Twitter is a social media network with almost 500 million users, “tweet” has a whole new meaning.

Many companies are still finding it difficult to master the art of tweeting. Although every company is different, we have created some rules to help you connect and engage with your audience on this social media platform.

Color Can Help Your Company Better Connect With Your Audience

Color Can Help Your Company Better Connect With Your Audience

Have you ever wondered why McDonalds uses red and yellow, or why many large corporations use blue? We can tell you why.

At Sagon-Phior, we view color as very powerful tool that can stimulate emotions. Color can evoke different reactions depending on culture, gender, age and context. I recently interviewed Rio Phior, Partner and creative director at Sagon-Phior who has taught Color Theory at California State University.

Responsive Web Design & Mobile First

Responsive Web Design & Mobile First

According to the W3Schools latest statistics, access of internet pages by smart-phones and other pocket-sized devices has doubled in the past year. It’s still only about 1.3% of all internet usage, but it’s a trend that is going to continue. In order to stay ahead of this curve, we need to rethink the processes by which we design and build sites for clients.

It’s St. Patrick’s Day – Think “Green” Marketing

It’s St. Patrick’s Day – Think “Green” Marketing

In honor of St. Patrick’s Day, we thought it fitting to talk about the trend that is sweeping through the marketing world, Going Green.

Our research indicates that eco-friendly brands that are first out-of-the-gate in their industries have the opportunity to take leadership positions among others in their space. Implementing a green campaign can give brands a competitive edge and positive consumer perception – all while helping the environment.

Facebook Brand Timelines – What Marketers Need To Know

Facebook Brand Timelines – What Marketers Need To Know

After the announcement of Facebook Timeline at the F8 Conference back in September, marketers have been wondering when Timeline would be available for brand pages. Now, Timeline for brands has arrived. Here is what you need to know to get your company ready for the switch.

Emotionally Conncecting With Affluent Audiences

Emotionally Conncecting With Affluent Audiences

In order to connect with affluent audiences in an emotionally compelling way, it is crucial to understand what interests them and what the most effective media channels are, then determine key factors for encouraging engagement and trial.