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Posts by Rio Phior

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About We create powerful ideas that grow profit and awareness by building successful relationships between brands and customers using marketing and technology. Watch Our Brand Video Sagon-Phior pioneered the study and exploration of how people emotionally connect to brands, products and services. Logic plays an important role, yet feelings ultimately drive behavior. Understanding motivation and […]

sagonphior

sagonphior

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Reflecting on the Psycho-Social Overtones of Muffin Tops, Green M&Ms & Brownie Edges

Reflecting on the Psycho-Social Overtones of Muffin Tops, Green M&Ms & Brownie Edges

Are you a brownie edge lover, or does a brownie from the middle of pan taste better? Do you feel special when you get the rare double peanut M&M or are you happier picking out and eating only one-color?

Technology’s Major Impact on Health Care

Technology’s Major Impact on Health Care

In a Price Waterhouse survey of 1000 adults late last year, the major influence of technology on the health care industry stood out most for me. My business entails advising health care, biotechnology and technology clients with strategies for branding, marketing, venture funding and revenue building. Our company’s experience with software development and molecular diagnostics […]

Building Business with Snapchat

Building Business with Snapchat

Are you interested in ways of creating better connections with customers and boosting your brand presence? Here are ways to do it…

Millennial Goals

Millennial Goals

According to Nielsen, not only are millennials 77 million strong, they will account for around 30% of total consumer product dollars spent by 2020…

Defining Quality, Online

Defining Quality, Online

Quality is often defined by one’s personal preference. It can mean a lot different things to people. When it comes to Google…

Attracting Active Social Media Followers

Attracting Active Social Media Followers

It is a good idea for companies to start keeping track of who their social media fans are. The more fans a brand has, the more people a brand is able to reach…

Social Media Marketing: Why Time Matters

Social Media Marketing: Why Time Matters

Social media is one of the main ways a brand engages with its audience. Timing is a huge factor when it comes to successful audience engagement on social media.

Brand Guides: Why Every Marketer Needs One

Brand Guides: Why Every Marketer Needs One

Whether you are a business owner or marketing executive, maintaining the integrity of your brand across a multitude of media platforms can be quite a daunting task…

Emotional Intelligence: Improve Your Chances Of Success

Emotional Intelligence: Improve Your Chances Of Success

People’s probable levels of success are often judged by which college they attended, how high their SAT score was, and what “Sex In The City character are you” result they got from taking a Facebook quiz.

The Marketing Power of Baby Boomer Women

The Marketing Power of Baby Boomer Women

On my birthday, my grandmother sent me a Happy Birthday text message and wrote on my Facebook wall. This woman is 72 years old and is still more on top of her LinkedIn account than I am.

Social Media: Making The Most Out Of Twitter

Social Media: Making The Most Out Of Twitter

Twitter can be a great asset for both personal and business purposes. Most people already know how to keep a successful personal Twitter account… (Use humor, tweet selfies and try not to get in fights with Justin Bieber fans). But do you know how to use Twitter successfully for your company?

Marketing To The Forever Changing American Norm

Marketing To The Forever Changing American Norm

America is the melting pot of the world. We are a giant pot filled with ingredients of each country. It is very evident of that here in Los Angeles.

Marketing To Women: What’s Mom Really Doing Online

Marketing To Women: What’s Mom Really Doing Online

25% of Moms regard themselves as technology experts. Digital Mom’s love for technology is deep.

Is Your Business Using Social Media Correctly?

Is Your Business Using Social Media Correctly?

Social media usage is now the top Internet activity. The average American is spending 3 hours a day on social media. 92% of marketers say that social media is important to their businesses1.

How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

Us millennials are still watching the content, we just happen to be skipping the commercials. This is why I suggest the use of branded content. When branded content is used correctly, the product or service becomes the star of the show.

How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

I have been reading a lot of posts all across the Internet suggesting how to advertise and communicate company’s brand, product or services to Millennials. Unfortunately, the majority of these posts are written by non-Millennials. I am a living, breathing, college grad millennial.

20 Facts About Digital Moms

20 Facts About Digital Moms

Moms are incredible. Somehow they balance work, playing with their kids, being a professional chauffeur, cooking like a gourmet, helping with homework and a thousand other things. With the multitudes of devices entering the market, moms have taken advantage of the new technologies to better organize and work through their days, and they’re becoming one of the most lucrative digital markets.

Women And Their Smartphones

Women And Their Smartphones

With the assortment of stylish smartphone covers available, it comes as no surprise that women are very attached to their devices. But just how attached? Time Inc. and Nuance Digital Marketing recently conducted a study to find out.

I Am The 3%

I Am The 3%

I remember when I first walked into the Western States Advertising Agencies Association and saw a sea of suits. Black suits, navy suits, ill-fitting suits – but they all had one thing in common: they clothed a man. I only saw one other woman in the room.

The 4 Biggest Marketing Mistakes Technology Companies Make

The 4 Biggest Marketing Mistakes Technology Companies Make

Mistake #1: The CEO, COO, CTO, Sales VP, Public Relations Co. and Product Technologists think that they are Marketers.

It is very important to have these people involved in the planning and content development process, but they should not be directing, creating, refining or deciding upon final content for the website, advertising, brochures, data sheets, business presentations, etc.

5 Tips On How To Market A Mobile App

5 Tips On How To Market A Mobile App

No amount of marketing will help if it not something people need. It doesn’t have to be an extension of your website or of interest to only current customers. Be creative and develop something useful that the general public will be attracted to and something that makes sense for you to put your brand on.

What You Should Know About Copyrights

What You Should Know About Copyrights

How do you know if an image is copyrighted? Always assume it is, in every case. The minute an artist creates an image, a writer creates a story, a musician develops a new song, then they own the copyright.

E-Commerce Lessons From Rio Phior – Star Wars Jedi And Master

E-Commerce Lessons From Rio Phior – Star Wars Jedi And Master

You read that right. At the impressive age of 26, Rio was in charge of the creative direction for all the advertising, merchandising and publishing for the Star Wars trilogy of films. Now, she co-owns a branding and marketing agency and expresses three crucial steps to securing success in creating and maintaining an ecommerce site.

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