Insights – Kevan Gibbs

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

How to Make the New Normal a Better Normal

How to Make the New Normal a Better Normal

There is no question that the 2020 pandemic has caused significant interruption in our economy. But businesses can do a few things right now to minimize, not only the effects on today’s revenue, but on building revenue when things return to normal.