About

We create powerful ideas that grow profit and awareness by building successful relationships between brands and customers using marketing and technology.

Sagon-Phior pioneered the study and exploration of how people emotionally connect to brands, products and services. Logic plays an important role, yet feelings ultimately drive behavior.

Understanding motivation and behavior enables marketers to more effectively convert customers and forge lasting bonds.

We help clients develop, reposition and manage brands by serving as a key strategic business and creative partners and often operate as an adjunct to, or as their marketing department.

The agency was founded in 1986 by blockbuster motion picture marketing executives, Glenn Sagon and Rio Phior.

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Experience

  • AARP
  • Agilent Technologies
  • AMD
  • AMC Networks
  • American Mensa
  • American Cancer Society
  • American Heart Association
  • American State Bank
  • Benelli Motorcycles
  • Bitdefender Cybersecurity
  • Bionime Diabetes Monitoring
  • Blue Coat Systems
  • Bravo Networks
  • Buckley School
  • Callaway Golf
  • Cancer Support Community
  • Cathay Bank
  • City National Bank
  • Columbia Pictures
  • Condusiv Technologies
  • Cunard
  • Cynvenio LiquidBiopsy® Technology
  • DAKO Biotechnology
  • Davis Bynum Winery
  • Delos Wellness Real Estate
  • Disney
  • Edwards life Sciences
  • Entertainment Industry Foundation
  • EPIX
  • Exponential Interactive
  • F & M Bank
  • Ford Foundation
  • Ford Motors
  • FOX Broadcasting
  • Gelson’s Supermarkets
  • GRAPHISOFT Architectural Software
  • Granite Investment Group
  • GuidedChoice Retirement Planning
  • Halstrom Academy
  • Hilton Hotels
  • Honda
  • Hot Dog On a Stick
  • IFC
  • ImageWare Systems, Inc.
  • Infomedia SaaS solutions
  • In-N-Out Burger
  • Irvine Company
  • Jazz Pharmaceuticals
  • KB Home
  • Kobrand Wine & Spirits
  • Leukemia & Lymphoma Society
  • MarketReady Rx
  • McCormick Distilling
  • MediaTemple Web Hosting
  • Metabolife
  • Microsoft
  • Mynd Analytics
  • National Charity League, Inc.
  • New York Rangers
  • New York Academy of Medicine
  • Netflix
  • Nevada State Bank
  • NuVision Credit Union
  • Omni Hotels
  • Organyc Feminine Care
  • Pacific City
  • Paradigm Malibu Depression Treatment
  • Paramount Pictures
  • Pillar Biosciences
  • Pininfarina
  • Princess Cruises
  • Pioneer Electronics
  • Prudential California Realty
  • ReviewBuzz Online Reviews
  • Rodney Strong Vineyards
  • Sony
  • Scientific Imaginetics
  • Southern California Reproductive Center
  • Splenda
  • Stand Up To Cancer
  • StoneCalibre Private Investments
  • Superservice Automotive Parts & Service
  • Symantec
  • TaxPlus
  • TOTO
  • UCLA
  • UDR Real Estate Investment Trust
  • United Way
  • Universal
  • Valley Presbyterian Hospital
  • Virgin Galactic
  • Vubiquity Premium Content Services
  • Warner Bros.
  • Wavejet Water Propulsion Technology
  • Westfield Group
  • Weyerhauser
  • Woodside Homes