About Us

Sagon-Phior was founded in 1986 by former motion picture marketing executives Glenn Sagon and Rio Phior. Sagon-Phior continues to develop powerful ideas that grow profit and awareness by building better relationships between a brand and its customers using marketing and technology.

Sagon-Phior pioneered the study and exploration of how people emotionally connect to brands, products and services. Logic plays an important role; however, it is feelings that drive behavior. Understanding motivations and behavior enables marketers to better understand how to convert customers and forge lasting bonds.

Sagon-Phior has helped many organizations develop, reposition and manage their brands. We serve as a key strategic business and creative partners and often serve as a marketing department for clients in technology, finance, real estate, healthcare, entertainment, food/beverage/spirits and non-profit worlds.

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Experience

  • AARP
  • Agilent Technologies
  • AMD
  • AMC Networks
  • American Mensa
  • American Cancer Society
  • American Heart Association
  • American State Bank
  • Benelli Motorcycles
  • Bitdefender Cybersecurity
  • Bionime Diabetes Monitoring
  • Blue Coat Systems
  • Bravo Networks
  • Buckley School
  • Callaway Golf
  • Cancer Support Community
  • Cathay Bank
  • City National Bank
  • Columbia Pictures
  • Condusiv Technologies
  • Cunard
  • Cynvenio LiquidBiopsy® Technology
  • DAKO Biotechnology
  • Davis Bynum Winery
  • Delos Wellness Real Estate
  • Disney
  • Edwards life Sciences
  • Entertainment Industry Foundation
  • EPIX
  • Exponential Interactive
  • F & M Bank
  • Ford Foundation
  • Ford Motors
  • FOX Broadcasting
  • Gelson’s Supermarkets
  • GRAPHISOFT Architectural Software
  • Granite Investment Group
  • GuidedChoice Retirement Planning
  • Halstrom Academy
  • Hilton Hotels
  • Honda
  • Hot Dog On a Stick
  • IFC
  • ImageWare Systems, Inc.
  • Infomedia SaaS solutions
  • In-N-Out Burger
  • Irvine Company
  • Jazz Pharmaceuticals
  • KB Home
  • Kobrand Wine & Spirits
  • Leukemia & Lymphoma Society
  • MarketReady Rx
  • McCormick Distilling
  • MediaTemple Web Hosting
  • Metabolife
  • Microsoft
  • Mynd Analytics
  • National Charity League, Inc.
  • New York Rangers
  • New York Academy of Medicine
  • Netflix
  • Nevada State Bank
  • NuVision Credit Union
  • Omni Hotels
  • Organyc Feminine Care
  • Pacific City
  • Paradigm Malibu Depression Treatment
  • Paramount Pictures
  • Pillar Biosciences
  • Pininfarina
  • Princess Cruises
  • Pioneer Electronics
  • Prudential California Realty
  • ReviewBuzz Online Reviews
  • Rodney Strong Vineyards
  • Sony
  • Scientific Imaginetics
  • Southern California Reproductive Center
  • Splenda
  • Stand Up To Cancer
  • StoneCalibre Private Investments
  • Superservice Automotive Parts & Service
  • Symantec
  • TaxPlus
  • TOTO
  • UCLA
  • UDR Real Estate Investment Trust
  • Universal
  • Valley Presbyterian Hospital
  • Virgin Galactic
  • Vubiquity Premium Content Services
  • Warner Bros.
  • Wavejet Water Propulsion Technology
  • Westfield Group
  • Weyerhauser
  • Woodside Homes