Insights

Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

Business Leaders: It’s Time to Change Your Organizational Culture, Focus & Metrics

Business Leaders: It’s Time to Change Your Organizational Culture, Focus & Metrics

As marketers, we’ve seen many businesses fail from not recognizing the need for a serious rebranding or organizational and cultural revamping. Often, they are not taking advantage of tools that competitors may be already using.

Neuro Marketing’s Role in Branding and Advertising.

Neuro Marketing’s Role in Branding and Advertising.

About 95% of brain activity happens subconsciously. Decision-making, memory retention, learning and sensory observation—all are processes that crucially matter to marketers—and that can be measured by testing and neuromarketing technologies.

What Makes a Market Leader?

What Makes a Market Leader?

Decades of working with companies and organizations in just about every industry can give one a rich perspective on the characteristics and qualities of true market leaders. Often, they hold the largest market share in a particular industry or industry segment.

Marketing Trends. What to Expect Next for Business.

Marketing Trends. What to Expect Next for Business.

Right now, we are all hacking new ways to live and work. We are sharpening our sensitivities to immediate response mode, listening better than ever and witnessing global behavior changes at a rate never experienced before.

New Models for Opportunity and Super Trends Now

New Models for Opportunity and Super Trends Now

The rate of change recently has been profound. We’ve experienced our businesses, social relationships, communication, education, family, commerce, healthcare, transportation, government, and more all changing.

Personal 3D Holograms Are Coming

Personal 3D Holograms Are Coming

Imagine playing a version of Minecraft or Fortnite that literally extends off of your phone. Or watching a best friend or child appear as a hologram above your phone. Or working in an open source platform that enables anyone to create, watch and interact in 3D.