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Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

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The Basics Of Email Marketing

The Basics Of Email Marketing

Many of the latest trends and buzzwords in the marketing world have centered around social media. And yes, social media is important – according to a recent Pew Research Study, 61% of all online adults are on social media.1

Business Leaders: Change Your Mindset. Change Your Future.

Business Leaders: Change Your Mindset. Change Your Future.

Who isn’t worn out from people complaining about how bad the economy is, how tough it is to make a healthy profit and aren’t we all working twice as hard as we ever have? Until business leaders realize that everything about their companies needs to change, they’ll continue to miss the mark, and sadly, fall far behind.

Marketing Operations – The Nerve Center For Modern Business

Marketing Operations – The Nerve Center For Modern Business

Today we have the ability to measure and analyze the outcome of our client’s marketing efforts. Marketing and advertising have come a long way from the days of flip charts and T-squares. Don Draper’s Madison Avenue is part of advertising’s great history.

How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

How To Advertise To A Millennial – In The Words Of An Actual Millennial – Part Two

Us millennials are still watching the content, we just happen to be skipping the commercials. This is why I suggest the use of branded content. When branded content is used correctly, the product or service becomes the star of the show.

How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

How To Advertise To A Millennial – In The Words Of An Actual Millenia – Part One

I have been reading a lot of posts all across the Internet suggesting how to advertise and communicate company’s brand, product or services to Millennials. Unfortunately, the majority of these posts are written by non-Millennials. I am a living, breathing, college grad millennial.

Internet User Habits: A Plus Of Mobile Consumer Engagement

Internet User Habits: A Plus Of Mobile Consumer Engagement

In the past it used to be publicly unacceptable to check emails, texts or browse the Internet in many social or work-related situations. Boy, have times changed.