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20 Facts About Digital Moms

20 Facts About Digital Moms

Moms are incredible. Somehow they balance work, playing with their kids, being a professional chauffeur, cooking like a gourmet, helping with homework and a thousand other things. With the multitudes of devices entering the market, moms have taken advantage of the new technologies to better organize and work through their days, and they’re becoming one of the most lucrative digital markets.

Women And Their Smartphones

Women And Their Smartphones

With the assortment of stylish smartphone covers available, it comes as no surprise that women are very attached to their devices. But just how attached? Time Inc. and Nuance Digital Marketing recently conducted a study to find out.

Television In The Digital World: Is TV Dying?

Television In The Digital World: Is TV Dying?

According to Evan Shapiro, President of Participant Media’s television division, “every eighteen months or so, someone declares that TV is dead.” With the advent of the DVR and online television, many “experts” are prophesizing the end of live television. They say that because of the amount instant gratification at our fingertips, soon no one will invest in giant plasma screens or sit through commercials but will resort to watching their tiny computers without DVRs.

I Am The 3%

I Am The 3%

I remember when I first walked into the Western States Advertising Agencies Association and saw a sea of suits. Black suits, navy suits, ill-fitting suits – but they all had one thing in common: they clothed a man. I only saw one other woman in the room.

Google Glass: Could Pay-Per-Gaze Be Next?

Google Glass: Could Pay-Per-Gaze Be Next?

Google Glass, the wearable computer with an optical head-mounted display, may become one of the most useful tools among marketers to gather data with. With the Glass Explorer program underway, Google continues to develop additional functionality to the Glass, especially within advertising.

Does Your Non-Profit Website Engage Young Donors?

Does Your Non-Profit Website Engage Young Donors?

Recent surveys have shown that non-profit organizations have some work to do. Young donors, generally born between 1979 and 1994, are getting more choosey with their philanthropic endeavors. The survey showed that they are tuning out when an organization’s website isn’t regularly updated.