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Opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.

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The Single And Ready-To-Mingle Consumer – How To Adjust To The New Demographic

The Single And Ready-To-Mingle Consumer – How To Adjust To The New Demographic

It’s sleek, yet robust. It “exudes masculinity,” offering “more power, more steam, more performance.” It “helps men turbocharge,” and from the front, it even looks like a high-performance racing vehicle.

It’s an iron. For ironing.

How To Inspire Real-World Change: By Losing The Muffin Stumps

How To Inspire Real-World Change: By Losing The Muffin Stumps

The power of humor in influencing an audience has neurological roots. When we laugh at a funny idea, our brains are temporarily flooded with endorphins, oxygen is pumped through our bodies, and for the moment, we feel great!

What Seinfeld Can Teach Us About Writing Good Copy

What Seinfeld Can Teach Us About Writing Good Copy

Jerry Seinfeld has a calendar with all twelve months on one page, and a red magic marker. He also has 46 Porsches, but that’s a conversation for later. Every day that he takes the time to write material, he draws a gratifying X across that day on the calendar.

The Neu-Metric In Marketing: Brain Activity

The Neu-Metric In Marketing: Brain Activity

It is estimated that 95% of brain activity happens subconsciously. Decision-making, memory retention, learning and sensory observation—all are processes that crucially matter to marketers—and can now be measured by cutting-edge Neuromarketing technologies. How it works: Neuromarketers will show volunteers a product: a website, print ad, TV spot, etc. Using electrical brain wave measurements (EEG) and eye trackers, the brain activity of a consumer is measured in real time as he or she digests specific aspects of the product.

How A Video Becomes Viral – A Lesson From YouTube, In 3 Steps

How A Video Becomes Viral – A Lesson From YouTube, In 3 Steps

Given the subject matter, it’s appropriate that this blog is posted on a Friday.

Don’t sigh and turn away yet—we’re all sick of the song, but in order to understand what makes a video go viral, it’s crucial that we look at the video that last year spread as virally as smallpox.

The Fate Of A Tweet Is In Your Hands

The Fate Of A Tweet Is In Your Hands

After fully dissecting the Twitter-webs, researchers from UCLA and HP have stumbled upon a simple algorithm that can predict 84% of the time what Tweets will be most popular.