Insights
What You Should Know About Copyrights
by Rio Phior/Sagon-Phior - May 15, 2013
How do you know if an image is copyrighted? Always assume it is, in every case. The minute an artist creates an image, a writer creates a story, a musician develops a new song, then they own the copyright.…
E-Commerce Lessons From Rio Phior—Star Wars Jedi And Master
by Thomas Range - May 01, 2013
You read that right. At the impressive age of 26, Rio was in charge of the creative direction for all the advertising, merchandising and publishing for the Star Wars trilogy of films. Now, she co-owns a branding and marketing agency and expresses thr…
When In Rome…A Story Of Fried Chicken
by Thomas Range - Apr 15, 2013
KFC, a restaurant NYU President John Sexton describes as a "rather lack-luster American fast food brand" currently operates 2,200 branches across China, almost three times as many as McDonalds, and is continuing to expand at a rate of 300 new restaur…
Disasters in Chinglish
by Thomas Range - Apr 01, 2013
Sometimes the missing link between a brand and the hearts of the Chinese people is not habitual, but lingual. What a brand positions itself as in the West means an altered version of itself in the East. Why? Because words are like humans: what counts…
Rub a Dub Dub. Three Men In A Tub
by Thomas Range - Mar 15, 2013
China has 1.3 billion people, 670 million of which are men. Lynx, Europe's bestselling brand of men's hygienic products, saw opportunity there. If even one percent of those men became Lynx customers, Lynx would have a lot of new customers. Although L…
